400+ DESIGNER FABRICS FOR
MOTIF MAXXING & PATTERN PLAY

Every generation brings its own sensibility to fashion. Enter the whimsy trend, the ultimate backlash to bougie. According to the editors at PureWow, "Whimsy-maxxing is all about continuing to get dressed long after you thought you were done."

Fall’s Biggest Fashion Trend Is Doing Whatever You Want
— Cosmpolitan

The Whimsy Trend Isn’t Going Anywhere, And Here’s Why
— Harper’s Bazaar

Not to be confused with mere more-is-more maximalism, whimsy is about pure personality and playfulness. Think of it as a cousin-in-couture of the beloved boho chic aesthetic. If you’ve ever corresponded with me by email over the years, you may remember this line from Einstein below my signature.

“Once you can accept the universe as matter expanding into nothing that is something, wearing stripes with plaid comes easy.”
— Albert Einstein

As a lifelong lover of motif mixing, I love seeing the pendulum swing back toward a more playful sense of style. Clashing prints and color pairings are at the heart of the whimsy trend because they reject rigid restraint and embrace personality over polish, often mixing old with new which is a hallmark of DIY home couture.

For me, what we wear and how we wear it is the ultimate artform. So I’m thrilled to bring you a sale on the Whimsy Collection, a curation filled with playful possibilities. Below is a small selection of the 400+ fabrics on sale now.