Hello Sewing Friends,
I am happy to bring you new DESIGNER DENIMS plus a one-day sale on all woven cottons. Shop MARCYTILTON.com today (July 18) and enjoy 20% off 300+ fabrics in the WOVEN COTTONS COLLECTION including our new designer denims.
Denim is a fabled fashion fabric with a rags to riches story. According to legend, in the late 17th century, weavers in Nimes, France, accidentally made the first modern denim while trying to replicate the production of another popular heavy duty fabric called serge. Textiles made during this time were often named based on where they were first manufactured. So, they called the new material “serge de Nimes” literally meaning “serge from Nimes.”
Meanwhile, Italian textile workers in Genoa had been producing a fabric made with indigo-dyed wool and cotton that was somewhat similar to denim fabric. They made all types of clothes from this durable cloth, from trousers, to overcoats, to long dresses, and they called all of these items “blue jeans.” The term “jean” is a shortened term for Genoa.
Long before Gloria Vanderbilt started a designer jeans craze in the 1970s, denim pants were go-to workwear for miners during America’s great gold rush thanks to Bavarian immigrant Levi Strauss. It was not until silver screen stars like Elvis Presley, James Dean and Marlon Brando donned blue jeans that denim made the leap from workwear to streetwear and ultimately high fashion. Today denim is a darling of top designers and endures as a classic symbol of American style.
Today's special is a no-code sale. This means that your instant savings will be automatically applied all day to all fabrics in your cart from the WOVEN COTTONS COLLECTION.
On We Sew!
